Inside the Scale AI Controversy: What Meta Is Really Buying

Date published
June 29, 2025

Inside the Scale AI Controversy: What Meta Is Really Buying

Something unusual is unfolding in Silicon Valley. One of the most talked about AI startups, Scale AI, is now in the middle of a very visible split inside the tech industry. Its biggest backer is Meta. And its founder, Alexandr Wang, is now stepping directly into Mark Zuckerberg’s orbit.

At first glance, it might look like just another big acquisition. But look closer and you will start to see the fractures.

Right after Meta made the deal public, Google immediately shut down its active projects with Scale AI. Not quietly. Not gradually. But within hours. That was a public signal. The moment Scale aligned with Meta, it lost its position as a neutral infrastructure partner. And Google responded like a company that no longer trusted it.

So why would Zuckerberg move forward anyway?

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Because Scale AI has something others do not. Their value is not just about artificial intelligence. It is about the people behind it. Real workers. People who spend hours fixing, editing, and improving chatbot outputs by hand. This is the backbone of most successful models in the industry today.

The process is called Reinforcement Learning from Human Feedback. It is not glamorous. But it is essential. And Scale’s platform, Remotasks, has over two hundred thousand people doing this labor around the world. If Meta wants to improve its Llama models, this is the kind of pipeline it needs to compete.

Some of those workers began cutting corners. Instead of writing their own feedback, they pasted in answers directly from ChatGPT. That broke the system. Scale banned them. But it also revealed something bigger, that the entire pipeline of training modern AI is built on invisible labor that is exhausting, underpaid, and largely hidden from view.

So the real question is not just whether Meta is buying a better product. It is whether they are buying the people who can make any product look better. And what happens when one company starts to control that workforce?

Zuckerberg made a bet. He is trying to move fast, stay relevant, and get ahead of OpenAI and Google. But Scale AI is no longer a quiet backend vendor. It is now part of Meta’s strategy.

That means other players may no longer trust it. That means the ecosystem fragments. And that means we start to see the labor behind artificial intelligence being consolidated under fewer and fewer companies.

This is not just about technology. It is about power. Power over the tools that shape how AI gets trained. Power over the people who do the work. And power over the narrative of who really builds the future.

The big story is not just who owns the models. It is who teaches them. Who profits from that. And who disappears in the process.